Finally, a refreshing take on online customer reviews. Read it here. Ultimately, some customers will complain and as a business owner you may have to pick and choose the best solutions instead of getting bogged down with this 1 or 2% of your client base. Trying to hard to please a customer may constantly raise the raise expectations for you and your employees. A chronic complainer is toxic to your business – sometimes you have to ask if the cost of fixing the problem exceeds the long term revenue the customer will bring in.